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Bollywood Updates

Vijay Sethupathi on being accused of a sexual offence, “This kind of filthy accusation can’t upset me, my lawyer is on it”

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The minute this writer read a girl named Ramya accusing Vijay Sethupathi for sexually exploiting an unknown girl, he sent the actor, a dear friend and an artiste and human being he truly admires, an anxious message. Vijay Sethupathi on being accused of a sexual offence, “This kind of filthy accusation can’t upset me, my lawyer is on it” Vijay immediately called and said, “Sir, you know me for years. Anyone who knows me even remotely would laugh at this. I know myself also. And this kind of filthy accusation can’t upset me. Sir, you seem more upset than I am. My family and close friends are also upset. To this I say, just let it slide. The woman is obviously doing it to be noticed. She has her few minutes of fame, let her enjoy it.” Is Vijay going to let such an accusation slide? “No, Sir. I am not saying that. I am only saying that I won’t allow it to upset me. I’ve faced all kinds of whispering campaigns for seven years. Such targeting has not affected me so far. It never will.” Vijay finds the timing of the current slander shady. “Sir, look at the timing! My new film is doing well. Probably, some jealous elements think by tarnishing me they can damage my film. It doesn’t work that way. In today’s day and age, anyone can say anything about anybody. There are no filters. All you need is an account on social media and you can write what you like without fear of a repercussion.” Vijay isn’t in the mood to let it bother him. Nor is he letting the matter slide. “Sir my lawyer is on it as we talk. We’ve complained to cybercrime. That said, I am not going to let such a smear campaign ruin my happiness,” he said. Also Read: EXCLUSIVE: Vijay Sethupathi’s son Surya Sethupathi says, “I don’t want to live in his shadow” as he insists on carving his own path after Phoenix debut BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Source link

Bollywood Updates

Son of Sardaar 2 explores new screen-sharing strategies amid competitive release week

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Ahead of its release this weekend, Son of Sardaar 2 is navigating screen allocation negotiations, with PVRInox working to secure single screens and non-national multiplexes. A trade source informed Bollywood Hungama , “PVRInox is demanding all shows from exhibitors who own single and dual-screen properties. It’s an unreasonable demand, and as the exhibitors have an option, they are caught in a fix at this point in time.” Son of Sardaar 2 explores new screen-sharing strategies amid competitive release week An exhibitor on condition of anonymity shares, “PVRInox is an exhibitor and a distributor, and we can’t bend to their demands of all 4 shows in a single screen, especially when Saiyaara, and Mahavatar Narsimha are doing well.” At the moment, PVRInox is working to secure most of the single screens in India, and the negotiations are on. “The issue will be resolved, but this time around, the odds are in favour of exhibitors and not the distributor. Son of Sardaar 2 might have to settle for show sharing in single screens. The times are changing, and today, a film is as good as the trailer.” Also Read: Ajay Devgn saves Deepak Dobriyal from washroom mix-up in Scotland; actor recalls incident saying, “She was dragging me into the ladies washroom” More Pages: Son Of Sardaar 2 Box Office Collection Tags : Ajay Devgn, Ajay Devgn Films, Ashwini Kalsekar, Chunky Panday, Deepak Dobriyal, INOX, Jio Studios, Jyoti Deshpande, Kubbra Sait, Mrunal Thakur, Mukul Dev, Neeru Bajwa, News, PVR, PVR Inox, Ravi Kishan, Sanjay Mishra, Sharat Saxena, Son of Sardaar 2, Vijay Kumar Arora, Vindu Dara Singh BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Loading… Source link

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Rani Mukerji and Vikrant Massey to win National Awards this time?

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There is a strong buzz in the corridors of the Information & Broadcasting Ministry that the National film awards will be announced in the next 48 hours. Rani Mukerji and Vikrant Massey to win National Awards this time? According to the rumours, Vikrant Massey is the “sure-shot winner” for best actor for 12th Fail, while the likely winner for best actress is Rani Mukerji for Mrs. Chatterjee vs Norway. The source informed, “Vikrant Massey’s performance in 12th Fail is getting him the National Award. It is final. For the National Award for Best actress, Rani Mukerji is a very strong contender. There are two actresses from the South also in the reckoning. But for best actor, it is Vikrant.” Vidhu Vinod Chopra’s 12th Fail is also expected to win in several other categories, including Best Film and Best Director. Also Read: Shoojit Sircar on 20 years of his debut directorial Yahaan, “I love every moment that I’ve spent in that film” More Pages: 12th Fail Box Office Collection , 12th Fail Movie Review BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Loading… Source link

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Rohit Shetty begins interrogation scenes for Rakesh Maria biopic with John Abraham: Report

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After wrapping up its initial outdoor schedule in South Mumbai, Rohit Shetty’s much-anticipated biopic on former Mumbai Police Commissioner Rakesh Maria has now moved to a more controlled filming environment. According to a report by Mid-Day, the production is currently underway at Ellora Studios in Mira Road, where an elaborate police station set has been erected to capture some of the most intense portions of the story. Rohit Shetty begins interrogation scenes for Rakesh Maria biopic with John Abraham: Report A Gritty Shift from Spectacle to Substance Unlike Shetty’s trademark action-heavy cop universe, the Rakesh Maria biopic is taking a more grounded approach. The filmmaker is this time delving into the world of real-life investigations, choosing a procedural drama tone over his usual stylized action. Reportedly, the yet-untitled film is based on Maria’s best-selling memoir, Let Me Say It Now, which chronicles his involvement in high-profile cases including the 1993 Mumbai blasts, the 26/11 attacks, and the interrogation of terrorist Ajmal Kasab. Bollywood actor John Abraham, who plays the titular role, is currently filming a two-week schedule that focuses on high-stakes interrogation sequences. The report quoted an insider saying, “The South Mumbai schedule gave the film its authentic urban texture. Now, we’re focusing on pivotal indoor scenes that require controlled lighting, precise staging, and a crowd of 50 to 100 people each day.” These scenes are said to be crucial in capturing the psychological depth and strategic brilliance of Maria during his investigative years. Action Still in Store While the film may be positioned as a character-driven drama, it won’t be entirely devoid of action. Sources reveal that five major action sequences have been planned and are slated to be shot towards the end of August. “Rohit is treating this project differently. It’s more than just an action movie — it’s a cinematic deep dive into the life of a man who was at the helm during some of Mumbai’s darkest and most challenging moments,” shared a unit insider. Currently targeting a 2026 release, the film is expected to enter post-production soon after the completion of its current schedule. Also Read: BREAKING: John Abraham unveils his dashing Rakesh Maria biopic look at Lakadbaggha graphic novel launch; CONFIRMS Rohit Shetty’s film and Parmanu director Abhishek Sharma’s Munkeeman Tags : Ajmal Kasab, Ellora Studios, John Abraham, Let Me Say It Now, Mira Road, Mumbai Police Commissioner, News, Rakesh Maria, Rohit Shetty, Shooting, Shooting Update BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Source link

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Sunny Deol to join forces with Excel Entertainment for big-budget action thriller: Report

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Excel Entertainment is gearing up for an ambitious theatrical slate over the next two years, with films like 120 Bahadur, Mirzapur: The Movie, and Don 3 already creating a buzz. Now, the banner is all set to add another major project to its lineup — a high-octane action thriller starring Sunny Deol. Sunny Deol to join forces with Excel Entertainment for big-budget action thriller: Report As per a report by Pinkvilla, Sunny Deol is teaming up with Excel Entertainment for the very first time for a large-scale action film. The project, still untitled, will be directed by Balaji, who makes his directorial debut after years of working as an assistant and associate director on several Tamil blockbusters. A source close to the development revealed, “Sunny Deol is set to team up with Excel Entertainment for the first time on a big-budget action thriller.” Talks between the actor and the production house had been ongoing, and both parties are now officially on board. The source further added, “The yet untitled action thriller will mark the first collaboration between Sunny Deol and Excel Entertainment. The two stakeholders have been in talks for a while now, and are excited to collaborate on a high-concept big-budget action thriller. Sunny loves the script and is excited to partner with Farhan Akhtar and Ritesh Sidhwani on the film.” Balaji’s directorial debut will reportedly feature Sunny Deol in a powerful, action-driven avatar, a space the actor is closely associated with. The production team is aiming to deliver a theatre-worthy experience packed with high drama and intense action sequences. “It’s a larger-than-life feature film with Sunny Deol in an avatar that the audience loves to see him in. Excel too is going all out to ensure that their maiden collaboration with Sunny turns out to be a special treat for the cinema-going audience, with a lot of intense and high-on-drama moments,” the source said. The action thriller is expected to begin filming in December 2025 and will join Excel Entertainment’s growing list of high-profile productions. Meanwhile, their upcoming project 120 Bahadur—produced in collaboration with Trigger Happy Studios—will serve as a tribute to unsung heroes from Indian history. Also Read: Sunny Deol meets Dalai Lama in Ladakh: “His presence, wisdom, and blessings filled my heart with peace” BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Source link

Bollywood Updates

Son of Sardaar 2 Advance Bookings open with BOGO offer, but box office journey may be bumpy

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The much-awaited action-comedy Son of Sardaar 2 is all set to storm cinemas this Friday, August 1, 2025. Headlined by Ajay Devgn and backed by Jio Studios, the film’s advance bookings are now officially open — and to sweeten the deal for fans, the makers have announced a special Buy One Get One Free (BOGO) ticket offer, applicable only for first day shows across select theatres. Son of Sardaar 2 Advance Bookings open with BOGO offer, but box office journey may be bumpy The promotional offer is a strategic push to boost footfalls on opening day and create early buzz for the sequel, which follows up on the 2012 hit Son of Sardaar. The film promises to retain the franchise’s signature mix of slapstick humour, over-the-top action, and Punjabi family drama — all centred around Devgn’s larger-than-life persona. ‘SON OF SARDAAR 2’ ADVANCE BOOKINGS OPEN – BOGO OFFER ANNOUNCED… #SonOfSardaar2 advance bookings are now LIVE.#AjayDevgn and #JioStudios have announced a special BOGO [Buy One Get One] free ticket offer – valid only for *first day shows*. Releasing in cinemas THIS FRIDAY [1… pic.twitter.com/YfIMIsGuMf — taran adarsh (@taran_adarsh) July 30, 2025 However, despite the fanfare, Son of Sardaar 2 faces an uphill battle at the box office. The film’s release is wedged between two high-profile titles — Saiyaara, which continues to dominate screens since its release last Friday, and the much-hyped War 2, slated to release just a week later on August 8. Both films have strong brand pull and big stars, creating stiff competition and potentially dividing audience attention and screen space. Additionally, while the BOGO offer may help drive higher occupancy on Day 1, it could also impact the film’s opening day revenue. With one free ticket given for every purchase, net collections for Friday could take a hit, particularly in urban centres where the offer is expected to see significant uptake. While this may work to Son of Sardaar 2’s advantage in terms of packed houses and social media chatter, it could dampen the immediate financial return — a factor that holds weight in today’s aggressively competitive box office landscape. Nevertheless, the film benefits from Ajay Devgn’s mass appeal and the nostalgia attached to the first installment. If early audience reactions are positive, the film could find its footing through strong word-of-mouth, especially in single screens and smaller centres where Devgn continues to draw a loyal base. As Friday approaches, all eyes will be on how Son of Sardaar 2 navigates the crowd and the commerce — and whether this gamble of timing and ticketing will pay off. Also Read: Son of Sardaar 2 – Five challenges that lie ahead for the movie at the box office More Pages: Son Of Sardaar 2 Box Office Collection Tags : Advance Booking, Ajay Devgn, Ajay Devgn Films, Bollywood, Features, Jio Studios, Jyoti Deshpande, Mrunal Thakur, News, Ravi Kishan, Son of Sardaar 2 BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Source link

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Aamir Khan’s THOUGHTFUL gesture; APOLOGIZES with FOLDED hands to media for LYING about Sitaare Zameen Par’s YouTube release; DEFENDS bringing the film online in just 6 weeks of theatrical release: “Pay-per-view CANNOT affect theatrical business of my film”

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Aamir Khan made a path-breaking announcement today, July 29, at a five-star hotel in Mumbai that he’ll release his recent hit film, Sitaare Zameen Par, on YouTube. The superstar has opted for a pay-per-view model, that is, one can pay Rs. 100 film to rent the film. Discussions about such a mode were going on even before the film was out. Aamir was asked about it, but he denied any such plans to many journalists. To all these reports, Aamir Khan, as a thoughtful gesture, apologized for lying. Aamir Khan’s THOUGHTFUL gesture; APOLOGIZES with FOLDED hands to media for LYING about Sitaare Zameen Par’s YouTube release; DEFENDS bringing the film online in just 6 weeks of theatrical release: “Pay-per-view CANNOT affect theatrical business of my film” Aamir Khan began by saying, “To all those journalists who asked me whether my film was coming on YouTube and I denied the same, I’d like to fold my hands and apologize for lying. Main kuch aur bol nahin paa raha tha. I wanted to protect the theatrical business. Meri shuruaat hui hai cinema se and I am very loyal to theatres. Hence, I’ll make all efforts to protect the theatrical business. Hence, while doing this experiment, we wanted to protect the theatres. As a result, I had to say that I am not bringing my film on YouTube. Woh mujhe kehna pada aur uske liye main maafi chahta hoon. Unfortunately, I had to lie. If I had not lied, mera jo sapna tha, woh wahin khatam ho jaata.” Aamir Khan’s decision to bring Sitaare Zameen Par in just six weeks of theatrical release has also raised eyebrows, especially when he often rejected the idea of a film releasing in 8 weeks on OTT. On this, he replied, “Pay-per-view model and subscription model mein zameen aasmaan ka farak hai. When I release my film after 8 weeks on a subscription model, a person who has bought a subscription to that OTT platform is not buying my film per se. He’s paying to access films available on that platform. After a few months, he’ll learn that my film is also available. He may or may not watch it. As a creative person, I’d like to take a thousand steps towards my audience. But I want my audience to take one step towards me. When we opt for a subscription model, we are, more or less, providing the film for free. Pay-per-view is the same model as the theatre. Theatre experience is different. You watch a film with 300-500 people. You laugh, cry and clap together. The theatre is equipped with Atmos sound. That is an experience and this is a different experience. In cinemas, viewers might feel more amazed. But on YouTube, viewers will have the option of convenience. Hence, it was my plan from the beginning to bring the film on YouTube at the end of its theatrical run.” Another journalist asked on the same lines and Aamir Khan said, “OTT is a totally different model. Let me make it clear that I have no objection to OTT platforms. But I don’t like the arrangement that the film has to release on OTT 8 weeks after release. Hence, I moved away from it. I am not of the belief that the pay-per-view model can affect the theatrical business of my film.” Also Read: Aamir Khan ADMITS that he was offered Rs. 125 cr for Sitaare Zameen Par’s OTT rights: “Mujhe woh badi company ke Rs 125 crore nahin chahiye. Mujhe meri audience ka sau rupaye chahiye” More Pages: Sitaare Zameen Par Box Office Collection , Sitaare Zameen Par Movie Review Tags : Aamir Khan, Aamir Khan production, Bollywood, Bollywood News, Breaking, Features, Media, OTT, OTT Platform, Sitaare Zameen Par, Youtube BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Source link

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Kriti Sanon’s Skincare Brand Crosses Rs 400 Cr: "One of the Most Personal and Fulfilling Journeys of My Life"

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In her birthday week, Kriti Sanon has more than one reason to mark the occasion. The actress has expanded into business, leading her skincare venture over the past two years. She has established one of India’s notable celebrity-led brands in the competitive beauty industry. Kriti Sanon’s Skincare Brand Crosses Rs 400 Cr: “One of the Most Personal and Fulfilling Journeys of My Life” With revenue crossing Rs. 400 crores and a 60% repeat customer rate, the brand has seen significant growth. It currently serves over 19,000 pin codes across India, with its consumer base increasing from 1 million last year to 4 million this year. Kriti Sanon, who has an engineering background, partnered with six engineers to build a D2C brand that reached Rs. 400 crore in gross sales within two years. Reflecting on the journey, Kriti shared, “The past two years have been nothing short of incredible. Building HYPHEN from scratch has been one of the most personal and fulfilling journeys of my life. Watching it grow from an idea into a brand that so many of the consumers now trust and love — still feels surreal. I am so grateful to every single person who has believed in us and has chosen to HYPHEN us in their lives! This is only the beginning, where we continue to hyphen skincare with innovation and grow alongside a community that makes it all so worth it. Happy 2 years to us!” Sanon’s brand focuses on science-based formulations, plant-based ingredients, and accessible pricing, a combination that has found a wide consumer base across India. Her active involvement has helped shape the brand’s direction and operations within the skincare sector. Also Read: Elli AvrRam on celebrating her birthday morning with family in Sweden; says, “I wake up in bed with breakfast, cake and gifts” BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Source link

Bollywood Updates

Aamir Khan explains why Sitaare Zameen Par can be rented and can’t be bought on YouTube; reveals that his older productions and that of father Tahir Hussain like Caravan, Anamika etc will also be available on his YouTube channel

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Aamir Khan made a path-breaking announcement today, July 29, at a five-star hotel in Mumbai that he’ll release his recent hit film, Sitaare Zameen Par, on YouTube. The superstar has opted for a pay-per-view model, that is, one can pay Rs. 100 to rent the film. However, one can’t permanently own the film, as explained by Aamir Khan. Aamir Khan explains why Sitaare Zameen Par can be rented and can’t be bought on YouTube; reveals that his older productions and that of father Tahir Hussain like Caravan, Anamika etc will also be available on his YouTube channel Aamir said, “You can rent Sitaare Zameen Par for Rs. 100. Let me explain the technicality. Once you rent, the film, it will stay in your account for 30 days. Once you start viewing the film, you have 48 hours to complete the film.” This writer asked if one can pay more to buy the film, that is, have permanent access to Sitaare Zameen Par. Aamir Khan explained, “We were wondering whether to do that or not. We realized that it’s better to take one step at a time. This is something new that we are doing. So, right now, we are only keeping the option of rent. As we go along and as we understand this part better, then we can start offering such options.” He also shared his other plans, “Aamir Khan Talkies is the platform where you’ll get to see films of Aamir Khan Productions like Lagaan, Dangal, Peepli [LIVE], Jaane Tu Ya Jaane Na, Taare Zameen Par etc. On August 1, you’ll only get Sitaare Zameen Par. A week later, we’ll add more films. This way, the whole library of Aamir Khan Productions will be available on Aamir Khan Talkies. My father Tahir Hussain made movies like Caravan, Anamika etc. Those films will also be available on our YouTube channel.” He added, “Aamir Khan Talkies will have free content as well as pay-per-view stuff. I’d like to upload episodes of my TV show ‘Satyamev Jayate’. I’d not like to charge for it; it can be accessed for free.” He further stated, “I also want Aamir Khan Talkies to be a platform for new, emerging talent. A lot of young filmmakers have made great films and at times, no one buys their movies. So, if we like their films and if they contact us, we’d like to upload them on our channel. It’ll help them to showcase their talent. Whatever that film earns, most of the profit will be given to the filmmaker while AKP will keep the minimum amount as a fee.” As for future plans, he revealed, “Going forward, it’ll be my strategy to bring the film to cinemas first. Once its theatrical run is over, I’ll bring the film on pay-per-view on YouTube.” Also Read: Aamir Khan launches Aamir Khan Talkies for Pay-Per-View films on YouTube: “I want to reach every Indian at a reasonable price” More Pages: Sitaare Zameen Par Box Office Collection , Sitaare Zameen Par Movie Review Tags : Aamir Khan, Aamir Khan production, Anamika, Bollywood, Bollywood News, Breaking, Caravan, Dangal, Features, Lagaan, Media, OTT, OTT Platform, Sitaare Zameen Par, Tahir Hussain, Youtube BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Source link

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REVEALED: Huma Qureshi looks menacing in the first look of Baby Die Do Die; also has a Badlapur connection

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On July 12, Bollywood Hungama was the first one to inform about the contents of the teaser of Huma Qureshi’s upcoming film, Baby Do Die Do. Now, we bring to you the gritty first look of the action thriller. REVEALED: Huma Qureshi looks menacing in the first look of Baby Die Do Die; also has a Badlapur connection The first look consists of Huma Qureshi looking menacing as she stands on a rainy night holding an umbrella, dressed in an all-black rugged leather ensemble that complements her fierce expression with a white-coloured pigeon flying around. On top of the quirky title, the makers have also mentioned its relevance. Huma’s surname in the film is Karmarkar, which translates to ‘Do Die Do’. What’s also striking about the poster is that she’s standing at what appears to be a railway station that sounds similar to that of Badlapur. While the station’s name in Hindi is mentioned as ‘Vadalpur’, its English translation seems to be ‘Vadlapur’. It immediately brought back memories of the movie Badlapur (2015), starring Varun Dhawan. One of its most famous stills also features Varun standing in front of the Badlapur station nameboard. Incidentally, Huma also starred in the film in a crucial role along with Nawazuddin Siddiqui, Radhika Apte, Yami Gautam, Vinay Pathak and Divya Dutta. It was directed by the acclaimed filmmaker Sriram Raghavan. The first look of Baby Do Die Do was sent by Huma to her fans on Instagram. The Badlapur connection makes one wonder if this is just a homage to her 2015 film? Or will Varun Dhawan appear in a cameo in the film? Only time will tell. Baby Do Die Do is produced by Huma Qureshi and Saqib Saleem under the banner of Saleem Siblings. The one-minute teaser focuses on Huma’s character and describes her as ‘1st desi female assassin’. The film also stars Sikandar Kher but only his voice can be heard in the promo. The asset ends with the lines ‘Badi story, badi screen pe, coming soon, baby!’. Also Read: Huma Qureshi turns fierce assassin in Baby Do Die Do; teaser dropped on her birthday by brother Saqib Saleem More Pages: Baby Do Die Do Box Office Collection , Baby Do Die Do Movie Review BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Source link

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Vidya Balan joins Vasmol as brand ambassador for new henna crème range

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In a strategic move to modernize its heritage brand, Vasmol has officially signed acclaimed actress Vidya Balan as the brand ambassador for its newly launched Vasmol Henna Crème Hair Colour and Shampoo Hair Colour lines. This launch marks a shift to a newer format—amenity‑based, ammonia‑free crème products—blending traditional henna benefits with modern convenience. Vidya Balan joins Vasmol as brand ambassador for new henna crème range Vasmol’s CEO, Dheeraj Arora, highlighted the brand’s legacy, “For over six decades, Vasmol has been an integral part of Indian homes, cherished not just in daily rituals but also deeply within our hearts. Our newest offering, Vasmol Henna Crème Hair Colour, signifies another meaningful step forward, where tradition meets modern convenience. Vidya Balan is the perfect embodiment of Vasmol’s core values, rooted in tradition yet modern in her choices. Her authentic persona resonates deeply with Indian women who value genuine, enduring beauty.” Priyanka Puri, Senior VP–Marketing at Vasmol’s parent company HRIPL, reinforced this alignment, “The launch of Vasmol Henna Crème Hair Colour marks a pivotal moment in our brand journey, where tradition meets modern science. It’s more than just a product; it’s a promise of safe, ammonia-free grey coverage rooted in the timeless power of henna and enriched with the convenience of a crème format for today’s discerning woman. We are excited to have Vidya Balan. Her elegance, authenticity, and strong voice for self-expression perfectly mirror our brand’s ethos. She embodies the modern Indian woman who embraces her roots while moving forward with confidence. With Vidya as our ambassador, we aim to deepen consumer trust and strengthen Vasmol’s legacy across generations. Together, we proudly say— ‘Surakshit rahe mere baal, Vasmol Henna Crème Hair Colour ka kamaal.” Vidya Balan herself expressed excitement for the partnership, “Every woman wants to look and feel her best without compromising on care. Henna has always been a special part of our culture. Vasmol Henna Crème Hair Colour brings that familiar goodness in a modern, no-ammonia format that women can trust. It’s safe, rooted, and beautiful, everything I believe in. I’m excited to be back with the brand that celebrates natural beauty and the joy of being yourself.” The new product range is available in budget‑friendly pack sizes, starting from 25 ml, and is accessible across leading retail outlets nationwide. This campaign launch comes amidst a broader trend of major Indian brands onboarding well-respected female celebrities—such as Triptii Dimri, Meenakshi Chaudhary, Jasprit Bumrah, and Sachin Tendulkar—to strengthen emotional connect and brand narrative across Bharat. Also Read : Vidya Balan shuts down body image critics; says, “I actually believe there is nothing wrong with me” BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Source link

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BREAKING: 'Kesariya' team reunites for Hrithik Roshan–Kiara Advani’s romantic 'Flashback' song in War 2

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In what’s shaping up to be one of the most anticipated tracks of the year, Bollywood Hungama can exclusively confirm that the hitmaking team behind the iconic ‘Kesariya’—director Ayan Mukerji, composer Pritam, lyricist Amitabh Bhattacharya, and singer Arijit Singh—are reuniting for a romantic track in War 2, featuring Hrithik Roshan and Kiara Advani. BREAKING: ‘Kesariya’ team reunites for Hrithik Roshan–Kiara Advani’s romantic ‘Flashback’ song in War 2 The track, which is expected to drop this week, will be the first song from War 2 to be released, just ahead of the film’s grand Independence Day weekend opening on August 14, 2025. The internet has been buzzing with chatter about this reunion, and now, the collaboration has been officially confirmed by Yash Raj Films, the producers of the upcoming spy action thriller. While YRF spokesperson confirms the latest update, they refrained from giving away plot details, but a source close to the development reveals, “It is a beautiful track that shows the romance between Hrithik and Kiara’s characters in War 2. The song is soft, emotional, and soulful—very different from the high-octane tone of the film. It will reveal the backstory of their relationship.” Bollywood Hungama had earlier reported that the romantic ballad is actually a flashback number, shedding light on Kabir (Hrithik Roshan) and Kavya (Kiara Advani) and their past connection. Shot in the scenic locales of Rome and Tuscany, glimpses of the shoot had leaked online months ago, creating a frenzy among fans eager to witness this on-screen pairing’s chemistry. With the creative forces behind Kesariya at the helm, expectations are already soaring. The emotional resonance of that song had struck a chord with millions, and this upcoming track aims to do the same, this time within the intense world of espionage and betrayal. Arijit Singh, who earlier delivered the chartbuster Ghungroo with Hrithik in War (2019), returns to lend his voice once again—this time for a more intimate and heartfelt melody. While War 2 promises to be a visual spectacle and high-stakes action drama—especially with the formidable face-off between Hrithik Roshan and NTR Jr.—this flashback love song adds a touch of vulnerability and emotional complexity to Kabir’s arc. For fans, it’s a glimpse into what Kabir once had and what may have shaped the man he has become. Directed by Ayan Mukerji, and produced by Aditya Chopra under the YRF Spy Universe, War 2 is set for a Pan-India release in Hindi, Telugu, and Tamil across theatres and IMAX screens. Following the blockbuster response to its teaser and trailer, this song release is poised to be the next big moment in the campaign—and it couldn’t come at a better time. With a musical dream team at work and Hrithik Roshan, and Kiara Advani front and centre in a roles that promise both action and aching emotion, this track is expected to set the tone for what could be the most memorable love story in the Spy Universe yet. Also Read: EXCLUSIVE: Hrithik Roshan-Kiara Advani’s War 2 love track is a ‘Flashback’ song exploring Kabir-Kavya’s past More Pages: War 2 Box Office Collection Tags : Ayan Mukerji, Hrithik Roshan, Jr NTR, Kesariya, Kiara Advani, Music, News, Song, Spy Universe, War 2, Yash Raj Films, YRF, YRF Spy Universe BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Source link